Overview & Challenge

GreatFlorida Insurance is a franchise of independently owned insurance agencies across Florida. Thier agencies are brick-and-motar locations that serve their local markets, but can also sell anywhere in the state.

In order to maximize the potential of each location, a custom web application was developed to allow each location to not only to be relevant in their local market, but also convert that relevance in to phone calls, web leads, in-store visits, and insurance policy sales.

GreatFlorida.com is the epicenter of thier online presence, and represents the parent franchise company, as well as providing each agency a locally-optimized website and personalized URL that helps them compete for insurance buyers in their respective areas.

Results